A Consumption Intelligence and Consumer Protection Infrastructure
In a world where products move faster than visibility, brands are expected not only to sell safely, but to remain accountable after the sale. Sinbad was created to enable this shift—from product traceability to people-centric responsibility.
Through the 4I Architecture, Sinbad transforms every product into a connected digital asset. Identity ensures each unit is uniquely identifiable. Integrity protects every interaction through authentication and security intelligence. Intelligence converts real-world consumption signals into actionable visibility for brands. Interaction enables direct, trusted communication between brands and the people who use their products.
Together, these capabilities create a continuous post-sale visibility layer, allowing organizations to protect consumers, respond precisely to risks, and build lasting trust in every market where their products are consumed.
Infrastructure Layers
Identity Layer
Persistent, item-level product identity that remains active beyond the point of sale, enabling lifecycle interaction, product verification, and secure product-to-consumer connection.
The platform supports QR codes based on GS1 Digital Link standards, enabling seamless interoperability with existing enterprise environments such as ERP systems, retail scanning infrastructures, and logistics platforms. This standards-based approach allows organizations to extend product identity across supply chain and post-sale lifecycle interactions without disrupting current operational systems.
Persistent identity forms the foundation for lifecycle accountability, enabling recall precision, scalable product authenticity verification, and the generation of real-world lifecycle intelligence signals that support consumer protection and trusted growth strategies.
Integrity Layer
Precision consumer protection capabilities that enable targeted recall actions, product safety communication, and authenticity verification.
Intelligence Layer
Real-world interaction signals are transformed into consumption intelligence insights that support demand planning, supply chain visibility, and recall readiness.
Interaction Layer
Trusted consumer interaction channels that allow product verification, relevant communication, and protection activation when necessary.
The Sinbad Mobile App functions as a secure interaction interface, allowing consumers to scan products, verify authenticity, and access brand-authorized information. Verified interactions generate privacy-protected lifecycle signals that contribute to aggregated consumption intelligence, enabling organizations to better understand real-world product usage patterns.
Why Now
The Infrastructure Gap Is Becoming Visible
Modern supply chains have achieved unprecedented visibility in production and distribution.
Yet once products reach consumers, visibility often stops — leaving brands without reliable insight into real-world usage, affected consumers during recalls, or direct lifecycle interaction.
As regulatory expectations, consumer trust standards, and product ecosystem complexity continue to rise, this post-sale visibility gap is becoming a strategic risk rather than an operational inconvenience.
Three Forces Driving the Shift
Connected Consumers
Consumers increasingly expect product transparency, authenticity verification, and direct communication when safety issues arise.
Rising Recall Complexity
Global supply chains and fragmented distribution make mass recall communication less effective and increasingly disruptive to trust.
Demand for Real Consumption Signals
Organizations are moving beyond shipment-based decision-making toward real-world consumption intelligence to support resilient and sustainable growth.
Built for Modern Product Ecosystems
Sinbad is designed for manufacturers, brand owners, and supply-chain organizations seeking:
- Post-sale product visibility
- Lifecycle intelligence signals
- Recall readiness capabilities
- Consumer protection infrastructure
- Trusted growth systems powered by real-world consumption signals
Privacy and Governance by Design
Consumer protection is embedded into the platform architecture through strict privacy, data governance, and security practices, ensuring responsible and compliant data usage across all lifecycle interactions.
The Emerging Standard
Product ecosystems are entering a new phase where lifecycle visibility, persistent product identity, and recall readiness infrastructure are becoming foundational capabilities — not optional enhancements.
Organizations building these capabilities early will be better positioned to protect consumers, strengthen trust, and operate with greater confidence in increasingly complex markets.
Explore Early Access
Early Access is now open for a limited number of pilot partners exploring next-generation consumption intelligence and consumer protection infrastructure.