Why Sinbad Exists
Modern supply chains have become highly sophisticated. Manufacturers can monitor production with precision, logistics networks track shipments across continents, and retailers manage distribution through advanced digital systems.
Yet once a product reaches the consumer, something critical is lost: The ability for the consumer to independently verify the product they own.
Consumers often have no reliable way to confirm authenticity, check safety notices, or understand how a product performs in real-world usage. At the same time, brands and manufacturers have limited visibility into how their products behave after the point of sale.
This gap in trust and information creates a fundamental challenge in the modern product economy.
Sinbad was created to address this challenge by enabling products to have persistent, verifiable identities and by connecting consumers, brands, and products through trusted information.
The Problem With Today’s Product Systems
Despite advances in digital infrastructure, most products still lack a persistent digital identity throughout their lifecycle. Once products leave the supply chain and reach consumers, their digital trace often disappears.
This creates several systemic challenges.
Product Anonymity
Most products become effectively anonymous after leaving the supply chain. Without a persistent identity, it becomes difficult to verify authenticity, associate safety information, or trace lifecycle events linked to a specific product.
Consumer Trust Gap
Consumers increasingly want to verify the products they purchase. However, existing tools are often fragmented, unreliable, or limited to marketing interactions rather than trusted verification.
Post-Sale Intelligence Blind Spot
Brands and manufacturers invest heavily in understanding production and distribution, yet they often have limited insight into real-world product usage. This lack of post-sale intelligence makes it difficult to detect emerging safety issues or understand how products perform in actual consumer environments.
When Products Become Invisible
In today’s product economy, billions of products move through sophisticated global supply chains every day.
Manufacturing systems track production, logistics networks monitor shipments in real time, and retailers manage inventory through advanced digital platforms.
Yet when a product reaches the consumer, something unexpected happens.
The product becomes invisible.
Not physically invisible, but digitally invisible. It loses the persistent identity that would allow it to be independently verified, traced, or understood throughout its lifecycle.
For consumers, this invisibility creates uncertainty.
For brands, it creates a blind spot after the point of sale.
As supply chains grow more complex and consumers demand greater transparency, this invisible gap becomes increasingly significant.
Sinbad aims to make products visible again by giving every product a persistent and verifiable identity.
What Makes Sinbad Different
Many existing solutions address only one part of the product lifecycle — such as anti-counterfeit labels, QR marketing campaigns, or supply chain traceability systems.
Sinbad takes a fundamentally different approach.
Instead of treating product identification as a feature within marketing or logistics tools, Sinbad establishes a persistent digital identity for individual products that can exist throughout the entire product lifecycle.
This identity allows consumers to verify products independently, enables brands to communicate trusted safety information, and creates a shared data layer where real-world product usage insights can emerge.
Rather than simply tracking products, Sinbad is designed as infrastructure — enabling a long-term connection between products, brands, and consumers beyond the point of sale.
A New Category: Product Identity Infrastructure
The digital economy has developed infrastructure layers that enable trust and intelligence across many domains.
Financial systems rely on payment infrastructure.
Internet platforms rely on identity systems for users.
Supply chains rely on logistics infrastructure.
Yet physical products have largely lacked a persistent identity infrastructure.
Sinbad is building a new infrastructure layer designed to address this gap.
By enabling persistent and verifiable digital identities for products, Sinbad makes it possible to verify authenticity, communicate safety information, and generate real-world consumption intelligence across the entire product lifecycle.
In this model, products are no longer anonymous objects moving through supply chains. They become identifiable digital entities that can be verified, understood, and continuously connected with trusted information.
This represents the foundation of a new category: Product Identity Infrastructure.
Vision
Empower families and brands with reliable information for informed choices.
Mission
Help families access trusted information for a harmonious life, while enabling brands to make agile, data-driven decisions for sustainable growth.
Our Core Values
Empathy
We listen and understand the needs of families, customers, colleagues, and partners to provide meaningful support.
Respect
We value every individual and perspective, fostering an open and inclusive environment.
Synergy
We believe collaboration and mutual support drive the best results.
Create Value
We deliver solutions that create harmony and real value for families and communities.
Trust
We build trust through data integrity, and accountability.
Founder & CEO
Ung Thanh Cong (Mr. Cong) is a technology architect and the Founder and CEO of Sinbad, building infrastructure for trusted product identity and consumer intelligence.
He has more than 20 years of experience in ICT, enterprise architecture, and digital infrastructure. Earlier in his career, he contributed to consulting the digital transformation roadmap for the Ho Chi Minh City Metro, helping design digital architecture for large-scale urban transportation systems.
He later served as Director of Digital Technology Consulting at FPT Digital, advising enterprise digital transformation and architecture initiatives across industries including manufacturing, logistics, and energy distribution.
His work focused on digital economy advisory initiatives at the provincial level, contributing to engagements alongside McKinsey & Company and supporting the development of local digital strategies.
Mr. Cong is the holder of a patent related to product identity authentication and security technologies filed with the National Office of Intellectual Property of Vietnam with a priority date of August 15, 2025.
Earlier in his career, he also participated in international R&D collaborations with Panasonic, where technologies developed within the program were featured in global R&D showcases.
Founder Perspective
For more than two decades working in enterprise technology and digital infrastructure, I observed how supply chains and digital systems around products have become increasingly sophisticated.
Yet after a product reaches the consumer, the ability to independently verify the product often disappears.
Consumers deserve a way to verify the products they own, and brands deserve reliable insight into how their products perform in the real world.
Sinbad was created to build the infrastructure that enables both.